O’Briens Irish Sandwich Bars

“This tool is going to perform an integral role in our future customer service strategy.” Dermot Keenan, O’Briens Irish Sandwich Bars

The challenge
O’Briens has more than 300 stores providing the healthy food option in 13 countries across Europe, Asia, Australia and Africa.

They wanted an effective method of engaging their customers and monitoring the customer experience 24/7. True North Metrics gave them the perfect solution.

The solution
True North Metrics set up O’Briens with True North Customer™. This customer feedback solution enables their customers to give their views and opinions via text message.

O’Briens can access the feedback in real-time and rapidly address issues as they arrive. They can also use the service to send specials offers to clients who opt-in.

Dermot Keenan, Operations Manager at O’Briens, is thrilled with the service -

“We are delighted with the professional service from True North Metrics. This product really gives us an opportunity to ‘hear’ what’s happening in our stores. Customers appreciate that we are listening.”

“We have completely realigned the organisation to reflect a laser focus on customers”

Howard Schultz, Starbucks CEO.

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A revolutionary suite of tools
Increase customer satisfaction, increase employee loyalty and productivity and understand the marketplace – all in real-time.
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