True North Metrics sign co-branding agreement with Horwath HTL

True North Metrics have announced the signing of a co-branding agreement with Horwath HTL for The Golf Report, an online performance benchmarking and golfer feedback management solution for golf course operators. Horwath HTL is the world’s largest consulting organization specialized in the hospitality industry, with 47 offices in 37 countries.

 

SMS feedback a hit, keeps railway officials busy

The feedback-through-SMS launched by the Western Railway (WR) and the Central Railway (CR), has received an encouraging response.

The service that enables commuters to give direct feedback on railway services, has been introduced for the first time by the railways anywhere in India.

According to sources, the CR received about 4,000 SMS since it started the service on April 17 this year, while WR got as many as 3,500 SMS since the start of the feedback system on May 8. The general mangers of both WR and CR deal directly with the system and feasible SMSes are forwarded to the concerned departments.

The WR and CR have already acted on some of the complaints/suggestions SMSed to them. Recently, the repair work at CST’s platform number-1 was stopped by the CR after it received an SMS by a commuter complaining against the needless change of the flooring at the platform. The complainant wrote that the floor was fine and there was no need to renovate it. So, after repairing the broken portions, the work was stopped immediately.

“We have completely realigned the organisation to reflect a laser focus on customers”

Howard Schultz, Starbucks CEO.

ABERDEEN GROUP
“Customer feedback provides the foundation upon which successful companies are built. It delivers strategic guidance and actionable insights that enable companies to improve marketing and customer service, to deliver better customer experiences, to develop and refine their products and services over time, and to profitably grow the business."
GARTNER
“Feedback management technologies will be the top investment made in 2009 to improve the customer experience. Understanding and improving customer experience is a top executive priority and will remain so despite volatile economic conditions. In both a down economy where retention is key and a buoyant economy where growth is desired, the customer experience remains a critical factor.”
 
 

 
 
 
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